WE ARE

Springboard

Tailored to each brand, our videos ensure key targeting, reaching diverse audiences. Released alongside the film, these micro-shorts capitalize on the publicity wave, allowing brands to ride the momentum. 


Each instance of product placement will be strategically derived from the movie’s unique vision to capture the film’s essence, including its talent, storyline, and more, all tailored to enhance your brand. Beyond product placement, brands receive exclusive, captivating content captured and delivered by us, promising viral potential at the highest level. 


Welcome to a game-changing way of amplifying brand visibility.


Our Privacy agreements require you to log in to view our full range of projects, which you can read more about our Terms & Privacy here.

What we deliver

Product Placement

There are 3 main types of product placement options:

  • Passive placement: Your product is part of the background set, but nobody uses it or names it.


  • Verbal placement: your product is named, but the actors do not interact with it. 


  • Active placement: the characters interact with your product.

In any case, your product will be organically and seamlessly integrated into the film with integrity and context within the storyline.

MICRO-SHORTS

Featuring behind-the-scenes moments with the films actors and skits created & directed by the films’ writers & directors, each micro-short becomes an extra asset tailored for brands to share across digital platforms: TikTok, X, Instagram, and Facebook geo targeting diverse audiences.


Released alongside the film, these assets capitalize on the publicity wave, allowing brands to ride the films’ momentum.

BRand Integration

Brand Integration in entertainment today is essential to brands based on the changes to audience's media consumption.

It makes a brand more visible and accessible to the audience by placing it within an entertaining context whether that be in Product Placement or Content Creation for your brands digital audience? 


Brand Integration helps build relationships between your brand and its audience and strengthens existing relationships with customers when it feels natural, seamless and in context.


By connecting your brand with popular culture via entertainment, your brand will gain exposure that reaches a much larger targeted and diverse audience than traditional advertising has in the past.

OUR TEAM

Garry

Harris

Chairman

Garry Harris is an experienced business builder and strategic advisor. Garry has over thirty years’ experience providing leadership and advice to service, retail, and consumer organizations in both the private and public sector nationally and internationally. Key roles over his career have encompassed CEO and Managing Partner roles at global advertising agency DDB for a decade. At DDB Garry was heavily involved in creating some brand leading campaigns for companies like McDonalds, Cadbury, Schweppes and Telstra among many others. Prior to DDB he was Professor and Head of Department of Marketing at Australia’s largest University, Monash. He has also consulted to a range of top 200 companies in Australia and globally.

Patrick

Hoare

Head of Production

Patrick, a French national, educated in England and the USA, has been active in the media industry since 1984. He was a senior executive at Kirch Group and president of several Kirch companies representing the licensing interests of major US studios and producers in Germany and Europe. Patrick also spent ten years in Singapore overseeing international film and television co-productions by, among others, Germany’s Constantin, Italy’s Rai, France Television and Ufa. At present, Patrick is based in Munich, advising film financing and film production companies on financing and production models.

Rachel

Knott

Chief Sales Officer

Rachel has worked in the media industry for over 30 years in both a production and sales capacity. Having worked with licensing and branding of various media projects and platforms, her knowledge of the FMCG and QSR categories and their required outcomes, allows for creative yet strategic thinking that delivers strong results for both SPG film projects and product partners.

Share by: